Recently, the SIP trunking market has seen a high increase. Clients are now more informed about the cost advantages of the technology; channel retailers must target its additional benefits to provide real value.

For resellers, offering extra overlying services provides additional worth to SIP Trunking and gives better margin opportunity, for instance, combining SIP with inbound call control. Overlaying extra services helps you to build on your outstanding product value and deliver enhanced client satisfaction. Below is how overlaying extra service helps you build your product value.

Better call estate management

Your clients know that data analysis forms the bedrock of all business decisions and telephony is no different. When you include call control behaviour to SIP Trunking, everything can be tracked and analysed. From call patterns to call behaviour, time to answer and caller detailer – this information can be captured and analysed to provide insights to improve future performance.

Clients can also use this data to acquire insight into their operational planning. By understanding when phone calls are busy, they can guarantee they have got the appropriate amount of personnel available and adequate telephony capability to manage all inbound calls.

No more missed opportunities

With a call control system, email alerts can be posted in the event of a missed call. This guarantees your clients are always informed of any unanswered calls and can be perfect for sales focussed businesses who are focused on lead generation.

Missed calls can offer perceptions about how current systems are functioning. Whether as a result of lacking staff, or regularly busy lines, these figures can help paint a picture of possible missed business opportunities and help present a case for increased resources or functional change.

Improved customer service

The idea of ‘normal’ working hours is now a thing of the past. Today, the Internet has increased everyone’s customer services expectations with many expecting around the clock servicing. This can be difficult for smaller companies to implement.

However, with the appropriate telephony, businesses can still provide a positive customer experience even if there are no staff available to answer the phones. Call routing can be planned ahead of time to match business hours, while customized voicemail can prompt clients to leave information about an ideal time to call again.

Business continuity

Phone outages can arise for many reasons – whether it’s due to damage or a natural disaster, these exterior forces tend to be beyond anyone’s control. However, a business continuity strategy can perpetuate connectivity. Call management systems redirect inbound calls when required. By immediately recovering the last call plan, businesses have a dependable solution that instantly preserves business continuity in case of an office evacuation.

A SIP trunk call management system allows your clients to understand the advantages of SIP technology completely. This self-service potential indicates they can regulate and control their telephony estate to provide the freedom to concentrate on building your client base.

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